The problem this programme addresses
Many performing artists recognise the need for digital presence but face a specific difficulty: social media feels like a separate, draining job - disconnected from their creative practice. Standard marketing courses often intensify this, offering templates that ignore how artists actually work.
This programme offers a different approach: digital presence as a creative practice, built from the body and from action - where the process of learning itself becomes the content.
AI can produce content. But it cannot be alive, contradictory, present. Your body, your process, your real artistic questions - this is what cannot be replicated. And this is your primary advantage in the digital space.
- Kseniia Lohvyniuk, DSTB (Digital Strategy Through the Body), NIPAI
The method: seriality and identity through action
The programme is structured around a central principle: the participant's 3-month learning journey becomes their content. Rather than planning what to post in advance, participants document their real process - and this documentation forms a coherent narrative arc, a "series" with a protagonist (the artist), conflict (their relationship with the digital world), secondary characters (colleagues, audiences, collaborators), obstacles (both internal and external), and development.
This approach draws on NIPAI's 25 years of practice-based training and on the DSTB method (K. Lohvyniuk), which treats digital presence as a physical and creative practice rather than a desk-based administrative task. Tiny Habits methodology (B.J. Fogg) provides the behavioural framework; Digital Dilemmas - a weekly reflective structure - transform everyday situations into both learning material and potential content.
The participant does not need to invent content. They are already living material that is inherently compelling - rehearsals, doubts, discoveries, collaborations, the texture of artistic work. The programme helps them see it and shape it.
Who this programme serves
Artists who are confident in their craft but uncertain how to translate that presence into the digital space
Performers who have attempted to maintain social media accounts and found the process unsustainable or inauthentic
Artists who want to be visible to casting directors, curators, collaborators, and audiences - on their own terms
Practitioners who think and create through the body and need an approach to digital that respects this
Actors, dancers, directors, choreographers, circus artists, musicians, and performance-makers at any career stage
What participants can expect
01
This programme requires
A smartphone (any model), willingness to create and publish content weekly, 5-8 hours per week, and openness to a process-based rather than result-oriented approach.
02
This programme does not require
Professional equipment, video editing skills, prior social media experience, a pre-existing audience, or a finished "brand." Participants work with what they have and build from there.
Programme outcomes
A sustainable practice of regular digital presence - experienced as natural rather than forced
Working profiles (Instagram, LinkedIn, Facebook) with authentic content and a growing professional network
A portfolio - both through social media and as a standalone site (Wix, template provided)
Clarity about one's artistic identity in the digital context
A content library: 3 months of material reusable for applications, grants, and professional communication
Practical understanding of how to find work, castings, collaborations, residencies, and projects through digital channels
A plan for the next period - direction, rhythm, and goals beyond the programme
Structure
3
Months
5-8
hours / week
1:1
individual feedback
Distance format. Participants complete assignments within the week at their own pace. Each week includes a thematic focus, practical tasks on their own channels, tracking tables (Tiny Habits, Digital Dilemmas, Content Log, Networking), and individual written feedback from their tutor.
MONTH 1
Foundation. Profile setup, series concept, first episodes. One publication per week. Finding one's format and voice. Building the habit of showing up.
MONTH 2
Development. Networking, collaborations, new formats. 2-3 publications per week. Expanding the world of the series - other people, obstacles, turning points.
MONTH 3
Completion. Community, portfolio, opportunities. 3 publications per week. Final project: before/after analysis, content library, strategy for the next period.
Detailed week-by-week curriculum available upon request and in the programme brochure.
The role of the tutor
The tutor functions as a co-director of the participant's series - guiding thematic and formal decisions, providing weekly individual feedback, helping navigate difficulties (including discomfort with the camera), and tracking progress from Point A (beginning-of-programme audit) to Point B (final assessment).
This is mentorship within a structured framework: the tutor reviews all assignments and tracking tables, conducts analytics reviews at the end of each month, and helps the participant see their own trajectory from an external perspective.
Entry options
01
An intensive body-based introduction. Participants explore their relationship with the camera through movement and physical exercises. Functions as both a standalone experience and a pathway into the full programme.
02
Full Programme / 3 months
3 months of structured work with individual tutor feedback. Complete curriculum, all tracking tools, certificate upon completion.
Participants may begin with the Lab or apply directly to the full programme. Prior completion of the Lab is welcomed but not required.
Tuition
Programme Fee: €1,950
This covers 3 months of structured, performer-specific training in digital presence - portfolio, social media strategy, and professional online visibility - with weekly assignments and individual mentor feedback.
Generic digital marketing courses are built for businesses, not performers. They cover funnels and ad spend - not how to translate stage work into digital content, build a casting-ready online presence, or develop a sustainable strategy that doesn’t feel like performing for an algorithm. This programme is built specifically for your world - 12 weeks of mentored practice with individual feedback, not passive video consumption.
Next step
Admissions
Groups are formed on a competitive basis. Places are limited.
Entry requirements: high school diploma and prior experience in performing arts.
Application process: application form → admissions review → registration → programme start.
Admissions are rolling until the cohort is full. Applications reviewed on a competitive basis.
Articles on digital presence for artists
If you are not yet ready to apply, or if you want to explore the topic more deeply, you can start with these short, practical articles from the NIPAI blog.
Looking for a shorter format? Start with our Digital Presence Lab.