Digital Presence Lab for Performing Artists
Build a clear, professional online presence without becoming a content machine, using a method that starts with the body.
August 17-20, 2026 · Berlin, Germany · 6 hours / 4 days
A practical lab from NIPAI. €50 until 15 May 2026.
For actors, dancers, directors, choreographers, and performers who want to be found by the right people online.
A mobile phone is required for participation in the lab. A new education method: Digital Strategy Through the Body. Strictly limited places.
Introduction
The Digital Presence Lab is a focused, practical programme from NIPAI designed for performing artists who want to bring the same honesty they practice on stage into how they present themselves online.
It is a structured lab where you work on your own digital presence through the body - in a rehearsal space, on your feet, using the same practice-based logic you already trust as a performer. Your profile, your portfolio, your content approach - all of it shaped with guidance from a professional performing arts institute.
You work on the floor, on your feet, and with your phone as the only tool - because that is exactly how you will create content after the workshop ends.
The lab offers the opportunity to leave with a clear structure for working with social media as a performing artist.
How This Lab Was Born
During the NIPAI International Performing Arts Conference, we ran a digital marketing workshop for actors, directors, dancers, and choreographers. It worked - but we noticed something. The content was designed for performers, yet the format was not: desks, chairs, sitting. For people whose intelligence lives in their bodies, the container did not match the people inside it.
We also noticed something deeper. The same artists who take extraordinary risks on stage - who allow themselves to be vulnerable, open, and fully present in a rehearsal room - become cautious and guarded the moment they open a screen. They copy trends, imitate formats that feel foreign, or avoid being visible altogether. The honesty that makes their stage work powerful disappears online.
These realisations led us to build something new - a method that brings that honesty back.
The Method
Digital Strategy Through the Body is a new educational format developed by Kseniia Lohvyniuk and NIPAI. It starts from a simple observation: performing artists think through the body. They generate ideas through movement. They build trust through physical contact. They find their voice through action, rather than theory.
This method applies the same logic to digital presence. Instead of sitting behind a screen and planning content, you move, explore, create - and the content emerges from that process. The goal is to help you find your own way of being visible online, one that comes from who you actually are rather than from what currently works for others.
The method draws on embodied learning principles used in physical theatre training and is informed by research on habit formation and behavioural design. It is currently in its inaugural edition and will continue to evolve with each group that goes through it.
Who It Is For
This lab is for:
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Actors and performers who want casting directors and agents to find them online
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Dancers and choreographers who want their online presence to lead to real professional opportunities
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Theatre and movement directors whose work is hard to find between projects
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Performing arts educators who want to promote their workshops with clarity
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Independent artists and performance-makers who want to be visible to festivals, producers, and collaborators
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Any performing artist ready to build a digital presence with clear structure and support
No prior marketing or technical knowledge required.
What You Will Work On
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How your artistic work is currently presented online — and what needs to change
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Building a profile that communicates who you are and what you do - clearly
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Creating a simple, sustainable content approach that supports your career without leading to burnout
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Making your portfolio accessible to the people who matter: casting directors, producers, festival curators, collaborators
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Using key platforms (Instagram, LinkedIn, personal website) with intention
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Understanding basic metrics - so you can adjust your approach based on data, rather than guesswork
Learning Outcomes
After completing the lab, you will have the opportunity to develop:
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A structured, professional online profile
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A clear understanding of how to present artistic work digitally
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A realistic, sustainable content plan
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A portfolio that communicates your work to professionals in your field
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The confidence to maintain a digital presence without daily content pressure
Why This Lab Matters Now
Casting directors check Instagram before callbacks. Producers search for directors online before meetings. Festival curators browse websites and profiles before programming.
Your digital presence is already part of your professional life - whether you manage it or not. This lab gives you the structure to make it work for you, not against you.
Starting in August means your presence will be ready for the autumn season - applications, festivals, castings, and new collaborations.
Workshop Leader
Kseniia Lohvyniuk works at the intersection of digital strategy and the performing arts. She serves as Head of Marketing at NIPAI and has built marketing strategies for performing arts organisations including the Nationaltheater Mannheim and Mittelsächsische Theater und Philharmonie.
Her background spans entrepreneurship, media, and cultural communications - but what shapes this lab is her daily work with performing artists. She understands both the digital landscape and the creative reality of actors, directors, dancers, and choreographers.
Schedule
Please note: Digital Strategy Through the Body is a new educational format developed by Kseniia Lohvyniuk and NIPAI - the first programme that teaches digital marketing to performing artists through embodied, movement-based methods in a theatre space. As a methodology in its inaugural edition, some elements may continue to evolve. This also means you have a rare opportunity to experience the format at its origin and shape it as one of its first participants.
Tuition Fee
Early Bird tuition is 50 EUR for registrations confirmed until 15 May 2026. After this date the fee is 100 EUR.
The fee covers all training sessions (6 working hours), materials, and a NIPAI certificate upon completion of the full program and creative report.
This is NIPAI's most accessible programme. The price is a deliberate choice: we believe every performing artist should be able to afford a structured introduction to digital presence.
To apply, please complete the online application form. Once submitted, we will contact you to provide further details.
Etiquette
By participating in our events, participants are expected to follow our etiquette.
Ready to build your professional presence?
NIPAI - New International Performing Arts Institute - has been training directors, performers, and educators internationally for over 25 years.
This lab is designed by professionals who understand the performing arts industry from the inside - its culture, its language, its priorities.
The lab runs during the NIPAI Summer Physical Theatre Workshop week (August 17–21, 2026) and is open both to workshop participants and to external registrants.
FAQ
What is Digital Presence for Performing Artists: Evening Lab? Digital Presence for Performing Artists: Evening Lab is a four-evening practical training program by NIPAI in Berlin. It focuses on digital strategy, online presence, content creation, and professional visibility for actors, directors, dancers, choreographers, theatre teachers, movement practitioners, circus artists, and other performing artists.
What is Digital Strategy Through the Body? Digital Strategy Through the Body is a new educational method developed by Kseniia Lohvyniuk and NIPAI. It teaches digital strategy for performing artists through embodied, movement-based, rehearsal-space methods rather than only through desk-based theory.
When and where does the Evening Lab take place? The lab takes place August 17–20, 2026, at DOCK 11 EDEN, Breite Str. 43, 13187 Berlin, Germany.
Who is the program for? The program is for actors, theatre directors, dancers, choreographers, movement directors, theatre teachers, circus artists, interdisciplinary artists, performing artists, and creative professionals who want to strengthen their digital presence and online visibility.
I hate self-promotion. Is this for me? This lab was designed for artists who feel exactly this way. We do not teach self-promotion. We teach professional visibility - making your work clear and findable, without noise.
Will this help me get cast / get booked / find work? This lab does not guarantee jobs. It gives you the digital infrastructure that makes it easier for the right people to find you. Casting directors, producers, and festival curators increasingly rely on online profiles - this lab helps you make yours work.
Is this a social media course? No. Social media is one component. The lab covers your overall digital presence: profile, portfolio, content approach, and online professionalism.
What if I already have a website and social media? Then this lab helps you audit, structure, and improve what you already have - with a fresh, strategic perspective
I am not good with technology. Can I still join? Yes. Basic familiarity with social media is enough. The lab uses simple tools and provides step-by-step guidance. No coding, no design skills, no advanced platforms.
Is a mobile phone required? Yes. A mobile phone is required because participants use it directly during practical exercises, profile review, and content creation tasks.
Want to Go Deeper?
The Digital Presence Lab is a focused introduction. If you want a complete, structured programme with weekly guidance over 3 months - explore our full course:
Digital Presence for Performing Artists - 3-Month Distance Programme
A practice-based distance programme for actors, dancers, directors, and musicians who want to turn scattered social media activity into a clear, sustainable digital strategy. 120 hours of structured learning. Weekly tasks applied to your real channels.