3-Month Distance Program
Digital Presence for Performing Artists
A practice-based distance program for actors, dancers, directors and musicians who want to turn scattered social media activity into a clear, sustainable digital strategy.
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3-month distance program designed for working artists.
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Step-by-step curriculum focused on visibility, audience and income.
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Learning by doing: weekly tasks applied to your real channels.
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Supportive, non-salesy approach to marketing your art.
Program snapshot
Overview
Digital Presence for Performing Artists is a 3-month distance program for performers who want to feel in control of their online presence. Instead of random posts and last-minute promotions, you will learn how to build a clear, calm and consistent digital strategy around your artistic work.
Key facts
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Duration: 3 months (part-time)
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Format: Distance-learning
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Language: English
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Workload: approx. 5-7 hours per week
Learning by doing
Each week combines a short theoretical focus with practical tasks applied directly to your own channels. The goal is not perfection, but steady, realistic progress that fits your creative life.
Is this for me?
Who this program is for
The program is designed for performing artists who want to build a professional digital presence without losing their artistic voice.
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Actors and performers who want to be visible for casting directors and audiences.
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Dancers and choreographers building a community around their work.
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Theatre and stage directors who need a structured way to share projects and processes.
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Musicians and performance-makers who want to connect with collaborators and supporters.
No prior marketing background is required. We start from where you are and build step by step.
What you gain
What you will be able to learn
By the end of the 3 months, you will be able to:
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Clarify your artistic voice and unique value in digital spaces.
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Design a simple, sustainable content plan that does not lead to burnout.
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Use Instagram, Facebook, and LinkedIn with a clear strategy.
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Turn followers into an engaged community and potential collaborators.
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Set up basic funnels.
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Read key metrics and adjust your strategy based on data, not guesswork.
Approach
Learning by doing
You will not be asked to become a full-time marketer. Instead, we focus on realistic steps that fit into a busy artistic life and can be repeated after the program ends.
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Weekly tasks that can be done in 5-7 focused hours per week.
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Templates and checklists you can re-use for future projects.
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Supportive tone: no pressure to "go viral", only to progress.
Impact
Career & practical outcomes
Digital presence is not only about likes. It is about how clearly and consistently your work is visible to the people who can support it.
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More coherent online profiles across key platforms.
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A content library you can re-use for applications, pitches and PR.
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Betterpreparedness for festivals, casting calls and project launches.
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Clearer pathways for audiences to follow, book and support your work.
Many participants use their new skills to strengthen their own projects, build collaborations or prepare for future funding and residency applications.
Investment
Tuition Fee
Full tuition details are shared individually with accepted candidates, so that your financial plan can be discussed in a realistic and transparent way.
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Payment in installments is possible.
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A limited number of NIPAI support options or discounts may be available.
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We encourage artists to contact us early regarding financial questions.
Next step
Apply for Digital Presence for Performing Artists
If you want your digital presence to reflect the depth of your artistic work - and to support your career rather than drain your energy - this program is built for you.
We review each application individually and will contact you with the next steps and practical details.
Questions
FAQ: common concerns
Here are answers to some of the questions we receive most often from prospective candidates.
Yes. We assume basic familiarity with social media, but you do not need advanced technical skills. Instructions are step-by-step, and we focus on simple tools that work for non-technical users.
Further reading
Articles on digital presence for artists
If you are not yet ready to apply, or if you want to explore the topic more deeply, you can start with these short, practical articles from the NIPAI blog.
