Kseniia Lohvyniuk
Kseniia Lohvyniuk is a marketing strategist with over eight years of experience in online communications. She founded and led a creative agency in Ukraine and has spent the last three years working with NIPAI (New International Performing Arts Institute) and theatres in Germany, including the Nationaltheater Mannheim. Kseniia has also curated and coordinated international performing arts events across Europe for over three years. Her work focuses on empowering performers to shape their own public presence with clarity and purpose.
PRESENTATION OVERVIEW
Social Media in Performing Arts: Marketing Strategies of Artistic Visibility
This interactive session introduces practical methods of self-promotion for performers. Through short hands-on exercises, participants explore how to communicate their artistic identity, navigate social media mindfully, and build visibility without losing depth. Designed for actors, dancers, circus artists, and performance-makers who seek more autonomy in shaping their careers.
Format:
An interactive session with active audience engagement. Participants work in small groups, assess their own positioning, and take part in mini-exercises on storytelling, content creation, and developing a promotion strategy. Simple, practical methods that can be applied immediately.