You've spent years perfecting your craft. Now it's time to be seen
A practical 30-day guide for performing arts professionals who want their work to reach the right people - without spending all day on social media.
Most artists we work with tell us the same thing: they know social media matters, but they don't know where to start. They've built incredible careers through years of training, performances, and collaborations. But when it comes to showing that work online? It feels like learning a whole new discipline.
This checklist breaks it down. One month. Daily actions that actually fit into your schedule. No fluff, no "influencer" tactics - just a clear path from invisible to invited.
What's inside
The guide covers four weeks of strategic work:
✓ Foundation
Getting your profile right. Not just filling in boxes, but presenting yourself the way curators and collaborators actually look for artists.
✓ Content strategy
What to post when you're not trying to go viral. A simple formula: most of your content adds value to your field, some shows your process, a small amount shares results. That balance matters more than posting every day.
✓ Format experiments
You'll try different ways of showing your work: short videos, carousels, longer stories. By week three, you'll know what your audience responds to.
✓ Networking
Because social media isn't a broadcast platform. It's a conversation. You'll learn how to engage meaningfully, not just collect followers.
At the end of each week, there's time built in to rest and see what's working. Because sustainable visibility beats burnout every time.
The truth is, performing arts professionals need visibility, but not the same kind fitness influencers or lifestyle bloggers need. You're building professional credibility, not a personal brand.
Who we wrote this for
Theatre directors preparing for their next project. Choreographers looking for commissions. Circus artists building toward touring opportunities. Dance educators wanting to share their methodology. Festival curators establishing themselves in the field. Academics publishing their research.
Basically: working professionals in performing arts who need to be more visible, but don't have the time or interest to become content creators.
Why this approach works
We developed this checklist after watching too many talented artists either ignore social media completely or burn themselves out trying to keep up with trends that don't fit their work.
You're building professional credibility, not a personal brand. You want festival directors to find you, not random followers.
This guide is designed for that reality. It assumes you:
Have about 20 minutes a day, maybe less. Care about your artistic integrity. Want opportunities more than likes. Need international reach. Already know your craft inside out.
If you've been putting off social media because it feels fake or overwhelming, this will feel different.